Gold Price Today

Real-time XAU/USD Spot gold price, automatically converted to Thai gold (96.5%) per baht, plus a 1-year historical gold price chart. See whether gold is up or down today, the factors that move the gold price, and when to buy gold.

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Gold Spot Price (XAU/USD)
— USD
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Source: gold-api.com · please wait
Thai Gold 96.5% (per baht)
— THB
1 baht of gold = 15.244 grams
Gold price per gram (THB)
— THB
USD/THB: —
Gold price per gram (USD)
— USD
1 troy oz = 31.1035 grams
Half Salung (96.5%)
— THB
1 salung = 0.5 baht of gold

Historical Gold Price Chart

1Y High: — 1Y Low: — Current: — 1Y Change: —

What is the gold price today?

The current gold price is referenced from the global Spot price (XAU/USD), the price of 99.99% pure gold traded on the international market, quoted in US dollars per troy ounce. This page pulls real-time spot gold prices from gold-api.com and automatically converts them into Thai gold (96.5%) per baht, so you see both the international and Thai gold prices on a single page.

For those who want to follow "historical gold prices", we provide a 1-year historical gold chart so you can see how the gold price has moved up or down, along with the high and low over the past year. The data comes from Yahoo Finance's GC=F gold futures and is rescaled to match the current spot price.

Factors that move the gold price

The gold price moves constantly, driven by several interrelated factors. Understanding these factors will help you interpret why gold is rising or falling and make better forecasts about its future direction.

💵 US Dollar (DXY)
Gold is priced in dollars, so it typically moves opposite to the dollar — a strong dollar → gold falls; a weak dollar → gold rises.
🏦 Fed Interest Rate
Fed hikes rates → gold falls (deposits earn higher interest) · Fed cuts rates → gold rises.
📈 Inflation
Gold is a "safe-haven asset" that preserves value. When inflation runs high, gold demand typically increases.
🌍 Geopolitical Risk
War, conflict, and trade crises — the greater the uncertainty, the more investors flee into gold.
🏛️ Central-Bank Gold Buying
Many central banks (especially China, Russia, and India) accumulate gold → higher demand → higher prices.
💱 THB Exchange Rate (USD/THB)
Even if the global gold price is flat, a stronger or weaker baht will change the Thai gold (baht) price.

Spot Gold vs Thai 96.5% Gold

Many people confuse the "spot gold price" they see in foreign news with the "Thai gold price" announced at gold shops. The two refer to gold of different purity, quoted in different units:

  • Spot Gold (XAU/USD) — 99.99% pure gold, priced in USD per troy ounce (31.1035 grams), used in the global market and for international investing.
  • Thai 96.5% Gold — ornament gold popular in Thailand, with 96.5% purity (the remainder being alloys added for strength), priced in Thai baht per "baht of gold" by weight (1 baht of gold = 15.244 grams).

Formula to convert Spot gold to Thai 96.5% gold:

Price per baht = (Spot ÷ 31.1035) × USD/THB × 15.244 × 0.965 + craftsmanship fee

The craftsmanship fee (gold-making charge) is set by the Gold Traders Association and varies by shop and design. The prices shown on this page do not include the craftsmanship fee, so they are comparable to the pure-gold value.

When is the best time to buy gold?

A common question is "will gold go up or down?" and "when is the best time to buy gold?" The truth is that no one can predict the gold price with 100% accuracy, not even professional analysts. But these principles can help you make better decisions:

  • Know your objective first: Are you buying to wear (96.5% ornament gold) or to invest long-term (99.99% gold bars)? Different goals call for different types of gold.
  • Average in (DCA): Buy a little every month on a regular schedule instead of trying to time a single price entry — this reduces the risk of buying at the peak.
  • Follow macro factors: Focus on the Fed, DXY, and inflation trends rather than daily fluctuations.
  • Compare shop prices: Thai gold prices at each shop (Hua Seng Heng, YLG Bullion, MTS Gold, etc.) may differ slightly; check multiple sources.

If you want to invest in gold for the long term without holding physical metal, consider gold funds or 99.99% gold bars, which have a lower buy-sell spread than ornament gold. For more, see our commodity investing guide.

Frequently Asked Questions About the Gold Price

What is the gold price today?+
Today's gold price is referenced from the global Spot price (XAU/USD), quoted in USD per troy ounce. This page shows the real-time spot price and automatically converts it to the Thai gold (96.5%) price per baht of gold, using the formula 1 ounce = 31.1035 grams and 1 baht of gold = 15.244 grams. See the latest price at the top of the page.
How can I tell if the gold price is going up or down?+
Look at the percentage change (chgPct) versus the previous session's closing price. A positive value means gold is up; a negative value means gold is down. You can also review the historical trend on the 1-year chart on this page, which shows both the high and the low over the period.
How many grams are in 1 baht of gold?+
1 baht of gold (a Thai weight unit) equals 15.244 grams. The pure-gold content in Thai 96.5% gold per 1 baht equals 15.244 x 0.965 = 14.710 grams. Meanwhile, 1 troy ounce of gold equals 31.1035 grams — the unit used in the global gold market.
What factors affect the gold price?+
The main factors that move gold are: 1) the US dollar (DXY) — gold and the dollar tend to move in opposite directions; 2) the US Federal Reserve (Fed) interest rate; 3) inflation; 4) geopolitical risk; 5) central-bank gold demand; and 6) the THB exchange rate (USD/THB), which directly affects the Thai gold price.
What is the difference between the spot gold price and Thai 96.5% gold?+
The spot gold price (XAU/USD) is the price of 99.99% pure gold in the global market, while Thai 96.5% gold (ornament gold) has lower purity and must be multiplied by 0.965. In addition, the Thai gold price includes a craftsmanship fee (making charge) set by the Gold Traders Association, so the actual selling price of Thai gold is higher than the pure-gold value.
When is the best time to buy gold? Will the gold price go up or down?+
No one can predict the gold price with 100% accuracy. Buying gold should be based on your objective (to wear, long-term investing, or speculation) and you should average in (DCA) rather than trying to time a single price entry. The information on this page is for reference only and is not investment advice; consult a financial advisor before making any investment decision.
⚠️ Disclaimer: Spot prices come from gold-api.com (browser-side) and historical data from Yahoo Finance (GC=F gold futures), rescaled to the current spot. The Thai gold price shown is calculated using a standard formula and does not include the craftsmanship fee, so it may differ from the price actually quoted at gold shops. This information is a reference tool, not investment advice. Investing involves risk.