Markowitz won the Nobel Prize for this concept in 1990. The core idea: "diversify to reduce risk without reducing returns." The key is to choose assets that are not correlated — when one falls, another may rise or stay flat.
A graph showing "most efficient" portfolios — the highest possible return for each level of risk. Portfolios below this line are "inefficient" (same risk, lower returns).
"Don't put all your eggs in one basket" — the most basic rule, but many get it wrong:
⚠️ Diworsification: over-diversifying = high fees but market-average returns. 10-20 assets is enough.
Asset allocation determines 90% of returns (Brinson study) — more important than stock picking. Popular rules of thumb:
A formula for optimal position sizing when you have an edge:
Kelly % = W − (L ÷ W)
Where W = win rate, L = loss rate. Example: win 60%, gain 2x when winning, lose 1x when losing → Kelly = 0.6 − (0.4 ÷ 2) = 0.4 = invest 40% of portfolio. But real investors use Half-Kelly for safety.
Measures the "maximum expected loss" at a 95% confidence level over a period. Example: "95% chance the portfolio won't lose more than 50,000 baht in a month."
When asset allocation drifts from target (e.g. stocks grew to 80% from a 60% target) — sell the excess, buy what's below target. Do every 6-12 months, or when drift exceeds 5%.